Keynote speaker: Sue Ziebland (This presentation will now be delivered by Lisa Hinton, Deputy Director for Applied Research at the Health Experiences Research Group (HERG), on behalf of Sue).
Location: Pentland Auditorium
Synoposis: Qualitative research can be used to gather and analyse people’s perspectives and experiences of health and care. In this session we argue that these data are crucial to informing the development of effective health service design and delivery in all parts of the world.
